Zales The Diamond Store

Like many great stories, ours started with a big idea. In 1924, Morris (M.B.) Zale, William Zale and Ben Lipshy opened the first Zales Jewelers in Wichita Falls, Texas. To make high-quality products more accessible, they introduced an innovative credit plan of "a penny down and a dollar a week." This approach proved to be successful and led to 12 stores across Texas and Oklahoma by 1941.

Nearly a century later, Zales is one of the largest fine jewelers with over 422 locations across North America. A lot has changed over the years, but one thing remains the same: our dedication to real quality and real style for real love.

Our friendly and talented jewelry consultants are here to help you celebrate life and express love. With collections from elegant Vera Wang to regal Disney princesses, and everywhere in between, we have the right piece to celebrate your everyday shine.